About me

I'm Kristyn Jackson, better known as KJ. I'm an interactive strategist.

What exactly does that mean? It means I make strategy work - ensuring it really resonates with people. Strategy that remains relevant, is understood, adopted and drives real transformation at every stage.

How do I do it? I leverage my decade of experience in large-scale digital transformation, service design, systems thinking, and architecture. I'm a certified "wicked problem critical thinker" and expert "we needed this yesterday" deliverer.

I've been privileged to work on some of our generation's biggest transformation programs, and have seen my ideas come to life to transform how people access service.

My experience

Studying Digital Transformation, Digital Innovation, Corporate Innovation at the Australian Graduate School of Management

Experienced leading critical components of digital transformation programs, including 2PBCs, Concepts of Operations, Blueprinting, Executive Comms.

Lead designer for program-level Discovery, leading MDTs to support whole of government strategy

Expert understanding and experience supporting digital transformation, as a strategic advisor, service designer, and collaborator.

Hello, practice theory and social transformation.

Before I went into consulting, I was a researcher at the University of Canberra. A grad student with dreams of making an impact.

My area of research? I am a practice theorist: I believe it is only through action (human or otherwise), materials, and context that transformation takes place. That is to say… strategy is only as good as how it translates to reality!

For years, I looked deeply into how people access services. I was found in the library and connecting with international experts in sociology and service management. Why? I wanted to truly understand how to fundamentally help vulnerable Australians achieve better outcomes. I wanted to make Australia's social service system better - more intuitive, tailored, human.

This drives my impetus and everything I do. This drive is intrinsic - today, I'm in consulting for the same reason; I want to understand, and I want to effect real change.

(If you're also a nerd, please look up Pierre Bourdieu).